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Setting the scene

Brain New Day is the story of Ed Devitt II, the lone survivor of a tragic car crash on the Newburgh-Beacon bridge in upstate New York. From battling addiction to managing a traumatic brain injury (TBI), Ed’s journey is frightening, unbelievable and inspirational. Our job was to respectfully help him establish his brand and set the scene for his story on the Web, so he could reach his potential as a public speaker and advocate.

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Launch date

October 2015

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Skills Employed

Logo design
Copywriting
Client Interviews
Storyboarding
Full Content Creation
Custom WordPress Development
Parallax Scrollr

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Fueled by

Intelligentsia La Perla De Oaxaca
Intelligentsia Summer Solstice Blend
Peets Black Espresso

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I wasn’t sure how I was going to tell my story or establish myself as a public speaker, I only knew that I needed to start with a website. Through a series of interviews with myself and other family members, Volum8 came up with a unique experience that captured my story, giving me a platform to share it with the world. Since then, I’ve been speaking at various venues in the US and abroad.

– Ed Devitt II

inspirational speaker
advocate against distracted driving

Making his mark

Through conversation with Ed, we conceived the motif of a dandelion. The visual similarity of a dandelion with its many seeds, to the neural network of the brain was uncanny. Those fragile seeds, once carried away by the wind could grow again in fertile soil. This was much like the rebirth of Ed’s own life and purpose since his TBI. After exploring many different styles of dandelion, we had settled on his mark.

Onboarding the story

When we first spoke with Ed, we imagined a simple five page site with SEO optimization so people could find him. After researching his niche however, we realized few were searching for speakers like Ed. We had to up the ante a bit. Shifting focus to the quality of his story, we storyboarded four chapters that could unfold within a parallax driven site.

We were after the raw emotion that Ed’s story evoked. We wanted people to connect with it and be moved.

Crafting the code

The biggest challenge for this project wasn’t writing the copy, or designing the chapters, but bringing the design to life in the browser. Hundreds of hours went into animating and positioning each element in Ed’s story responsively. The end result was a truly hand-crafted website with attention to detail. Lots of it.

Leaving an impact

The day the site was released, social buzz traveled like wildfire. Twitter, Facebook, and the design community were alight with hundreds of comments from visitors. It was leaving the desired emotional impact. All in all, the project was a success, helping Ed book new engagements and receiving the recognition he deserved.

Oh yeah, and although it didn’t win a Webby Award, it was among the top 93% of submissions in New York.